УДК: 631.152:339.137.2
В. В. Макогон
ПІДХОДИ ДО ОЦІНКИ ВПЛИВУ ЕФЕКТИВНОСТІ УПРАВЛІННЯ СІЛЬСЬКОГОСПОДАРСЬКИМ ПІДПРИЄМСТВОМ НА ФОРМУВАННЯ ЙОГО КОНКУРЕНТНИХ ПЕРЕВАГ НА ЗЕРНОВОМУ РИНКУ
Анотація
Досліджено підходи до оцінки впливу ефективності управління сільськогосподарським підприємством на формування його конкурентних переваг. Встановлено максимальну стійкість конкурентних переваг у сільськогосподарських підприємствах з найвищою ефективністю управління, яка забезпечила максимізація виходу продукції у розрахунку на одиницю витрат. Аналіз технологічних передумов і конкурентних переваг вказує, що останні притаманні підприємствам, що схильні до інновацій з передаючою частини операцій підрядним організаціям.
V. Makogon
APPROACHES TO ASSESSING THE IMPACT OF MANAGEMENT EFFICIENCY OF THE AGRICULTURAL ENTERPRISE ON THE FORMATION OF ITS COMPETITIVE ADVANTAGES IN THE GRAIN MARKET
Summary
Modern conditions of development characterized by a deepening of integration processes, liberalization of agricultural trade orientation of agricultural producers to foreign markets, and increased attention to product quality. The problem of formation of competitive advantages takes the leading places in ensuring the effective functioning of agricultural enterprises, due to permanent increased international and domestic competition. While the cornerstone of competitive advantage is the efficiency of management of agricultural enterprises, which makes it important to assess the impact of the organization's management to ensure their competitive advantages. Analysis of scientific researches of the founders of the theory of competitive advantages of the enterprise showed that they had made a significant contribution to the identification of sources of competitive advantage, as well as the development of methods for their content. However, despite the significance of the results, today there is a need to develop approaches to the assessment of the role of management of agricultural enterprises to ensure their sustainable competitive advantages.
The study was grounded approaches to assessing the impact of management efficiency of the agricultural enterprise at formation of its competitive advantages. Established that the sources of competitive advantages of agricultural enterprises are the resources, ability and competence. When this capacity is determined by the production technology, which involves a certain combination and amount of resources, which in turn creates a potential competitive advantage and competences of the management staff that directly translate the potential benefit into reality. Analysis of conditions of formation of competitive advantages of agricultural enterprises of Kharkiv region in 2007—2015 in the grain market showed maximum stability of the farms with the highest efficiency of management, which ensured the maximization of output per unit cost. Analysis of the technological prerequisites of competitive advantage indicates that the latter is typical for companies tend to innovate with the transfer of some operations to other organizations.
№ 6 2017, стор. 8 - 12
Кількість переглядів: 912
